5 Frameworks for 5 Different Investor Types
Choose the deck that matches your audience
Problem-Solution-Market Narrative
10 slides | Metrics-heavy | Structured storytelling
Best for:
Founder-Focused, Traction-Heavy
12 slides | Authentic | Learning velocity
Best for:
Vision-Forward, Technical Depth
11 slides | Category creation | Moats
Best for:
Distribution-First, Growth Hacking
10 slides | Metrics-obsessed | Unit economics
Best for:
10/20/30 Rule: Simple & Visual
10 slides | 30pt font | Storytelling
Best for:
All-Purpose Investor Deck
When you don't know the audience
Use Sequoia Format:
| Framework | Slides | Focus | Tone | Best For |
|---|---|---|---|---|
| Sequoia | 10 | Problem-Solution-Market | Professional, Structured | Traditional VCs |
| Y Combinator | 12 | Founder + Traction | Authentic, Direct | Accelerators, Early Stage |
| a16z | 11 | Vision + Technical Moats | Visionary, Deep | Tech-focused VCs |
| 500 Startups | 10 | Distribution + Growth | Metrics-heavy, Scrappy | Growth investors |
| Guy Kawasaki | 10 | Simplicity + Story | Warm, Accessible | Angels, Non-technical |
Strong traction (500+ users, revenue)
→ Use Sequoia or 500 Startups
Technical founder with deep tech
→ Use a16z
Non-technical or angels
→ Use Guy Kawasaki
Still unsure? Default to Sequoia format—it's the most versatile.
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