1/10

Dzikra

15% week-over-week growth.
Zero paid marketing.

We're building the AI backup brain for parents—and they won't stop telling their friends about it.

$1.5M Seed | 500 Startups Format

2/10

The Customer Problem

👨‍👩‍👧‍👦 Parents with kids under 10

"I take 500 photos of my kids every month. I can't find any of them when I need them. I missed my daughter's first word because I didn't record it."

Pain level: 9/10 | Frequency: Daily | Current solution: Manual scrolling through Google Photos for 10+ minutes

50k

Photos per lifetime

10 min

To find one photo

$0

Current solutions suck

3/10

Solution

AI that finds your memories in 0.3 seconds via natural language

"Show me beach photo with Sarah" → Found instantly

📸

Visual

Photos, videos

🎤

Audio

Conversations

🔐

Private

E2E encrypted

4/10

Growth Metrics 📈

15%

WoW Growth

85%

6mo Retention

42

NPS (Beta)

5:1

LTV:CAC

Key Insight: First Successful Recall = 85% Retention

When a user finds something they thought was lost forever (within 3 days), they become addicted. We optimize everything around getting users to that magic moment ASAP.

5/10

Distribution Strategy 🚀

Current Channels (Month 3):

🗣️ Word of Mouth (70%) 📱 App Store Organic (20%) 🐦 Twitter/X (10%)

Next 6 Months (Testing):

📘 Facebook Parent Groups ($500 test) 🎥 YouTube Parenting Influencers 📧 Email Referral Program (2-sided incentive) 🎁 Freemium → Paid Upsell Flow

K-Factor: 1.3 (organic virality)

Every user brings 1.3 new users. Parents tell other parents. Viral loop is built-in. No paid acquisition needed to grow—but we'll test it to accelerate.

6/10

Unit Economics 💰

Acquisition

CAC: $15

Organic (referrals + ASO). Paid CAC projection: $40 (Facebook Ads)

Monetization

LTV: $100

$8/mo × 20mo avg retention = $160 revenue − $60 COGS

LTV:CAC

5:1

Gross Margin

81%

Payback

6mo

COGS Breakdown: $1.50/user/month

$1.00 cloud storage + $0.30 AI inference + $0.20 ops

7/10

Pricing Strategy 💵

Free

Local-only
No cloud sync

Conversion funnel top

$8/month

Cloud sync
Multi-device

12% convert in 30 days

$199 lifetime

One-time payment
All features

8% choose this (cash grab)

Next Pricing Tests (Q2):

✅ $15/month tier (family plan - 5 users, shared memories)
✅ $5/month tier (limited features - lower WTP segment)
✅ Annual discount (12 months for $80 - 2 months free)

8/10

Retention Curves 📊

6-Month Cohort Retention

Day 1:

100%

Day 7:

65%

Day 30:

45%

Day 90:

40%

Day 180:

38%

Activation Metric

First successful recall within 3 days → 85% retention

Churn Prevention

Email reminder at Day 4 if no successful recall → +12% retention

9/10

Market + Competition

Beachhead: US Parents (35-45)

20M

Addressable Users

$1.9B

Market Size

3.2×

WTP vs. Gen Pop

Google Photos

❌ Terrible search
❌ Privacy nightmare
✅ Free

Apple Photos

⚠️ Better search
❌ iOS-only
✅ Privacy OK

Dzikra

✅ AI search
✅ Cross-platform
✅ Privacy-first

10/10

The Ask 💸

$1.5M Seed

$10M post-money (15% dilution)

18-month runway to Series A

Use of Funds

60% Growth + Marketing

20% Engineering (scale)

15% Infra

5% Ops

18-Month Goals

100k MAU

$500k ARR

CAC < $50 (paid)

Series A @ $50M

We have the growth. We need fuel.

15% WoW organic. 5:1 LTV:CAC. 85% retention. Let's pour gas on this fire.